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What is the key piece in the success of any movement?

“In my opinion, historically the key to successful political movements has been either good timing or charismatic leadership. However, (while good timing and charisma are still potent) I believe that in the last couple of generations media control has emerged as the most significant key to success. And, looking to the future, it’s not hard to imagine that new forms of media and public communication technologies (Facebook, Twitter, cyberbots, etc.) will be invaluable manipulative tools for political success.”