“There’s a kind of Hunger Games occurring among organizations and brands to seize people’s attention and loyalty. Here’s what it takes to win power in today’s hyperconnected age, according to activists Jeremy Heimans and Henry Timms. Today, we have the capacity to make movies, friends or money; to spread hope or spread our ideas; to build community or build up movements; and to spread misinformation or propagate violence on a vastly greater scale and with greater potential impact than we did even a few years ago. Yes, this is because technology has changed. But the deep truth is that our behaviors and expectations are changing too.” [read more]
"In my opinion, historically the key to successful political movements has been either good timing or charismatic leadership. However, (while good timing and charisma are still potent) I believe that in the last couple of generations media control has emerged as the most significant key to success. And, looking to the future, it’s not hard to imagine that new forms of media and public communication technologies (Facebook, Twitter, cyberbots, etc.) will be invaluable manipulative tools for political success."
“Make your purpose clear. Values are more important than slogans. The strength of a movement is not large crowds, but small groups. Overcome increasing thresholds of resistance. Rely on engagement, not on rhetoric.” [read more]
